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Friday, December 5, 2025

Dr. Oetker extends pizza portfolio with Suprema range

Dr. Oetker has launched a new Neapolitan-style frozen pizza range, Suprema, bringing artisanal quality to the home dining market.

The range features a unique sourdough base developed by Dr. Oetker’s in-house dough specialists after research trips to Naples. Each pizza is baked on a 400°C hot stone, creating an airy, crisp crust with a lightly charred finish for a true pizzeria-style taste.

Topped with high-quality Italian ingredients, including Emilia Romagna tomato passata and carefully selected cheeses and meats, Suprema aims to deliver premium flavour and texture straight from the freezer.

Available in three variants — La Margherita (Mozzarella & Pecorino), La Calabria (Salami, Nduja & Soft Cheese) and La Romana (Salami & Mozzarella – pictured above) — the new range is rolling out across Tesco, ASDA, Morrisons and Farmfoods at an introductory price of £3.00 (RRP £5.00, SKU dependent).

Dr. Oetker said the launch reflects growing consumer demand for high-quality, restaurant-inspired products that can be easily prepared at home.

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