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Cosmopak mascara packaging and SqueezeControl® the ‘perfect pair’

U. Control Packaging has announced that Cosmopak will be integrating its patented SqueezeControl® technology across a line of new and exclusive packaging designs.

Pioneered by UCP’s award-winning niche brand, LashControl®, Cosmopak’s new designs will share the same SqueezeControl® flexible wiper feature which is both ergonomic and intuitive. Users simply squeeze the flex-wiper sleeve with finger pressure whilst pulling the brush out: excess formula is wiped off and stays inside the tube. Mascara packaging with SqueezeControl® allows customers to decide exactly how much mascara is on the brush every time so they never end up with too much or too little. As the 360° elastomeric sleeve bends, it also allows for the brush to tilt inside and swirl around the bottle’s interior edges, reaching all the formula inside and thus reducing waste. “We are excited to share our new exclusive packaging designs incorporating this game-changing innovation in the coming months. Turnkey options will also be available with a range of customisation specific to brand image,” said Cosmopak Global President, Walter Dwyer.
Cosmopak’s mascara packaging designs with SqueezeControl® provide an interactive solution to clumping, tailing, and is more sanitary than traditional packaging. MUA and influencer application tips and techniques often include “pumping” the brush to prime the formula, or to wipe off excess formula using a tissue or by scraping along the edge of the tube. However, “pumping” tends to “pump in” airborne bacteria and dry out the formula. And, “wiping with a tissue or scraping the brush” unfortunately picks up fibres and other foreign particles that then travel back inside the tube, causing clumps and bacterial growth. Packaging incorporating the SqueezeControl® flex-wiper sleeve mitigates these threats and improves the customer experience by giving more control during the application process. Cosmopak’s new designs arrive in the Winter 2020.

“We believe our collaboration with Cosmopak is a terrific growth opportunity for UCP/LashControl® and is in keeping with our long-term licensing objectives for our patented, trademarked dispensing system,” said Inventor and U. Control Packaging Founder, Jennifer Paulson-Lee.” www.cosmopak.com

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