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Sunday, May 19, 2024

Cofresh party mixes launch in share-pack format

Following their success as a limited edition snack for Eid earlier this year, Indian snacks manufacturer Cofresh has launched its popular Party Mixes into mainstream in 70g sharing pack formats.

The Party Mix packs of assorted potato-based Grills, Spirals and Hoops come in three punchy flavours – Jalapeno & Cheese, Sour Cream & Chive and Sweet Chilli.

“We’re thrilled that these popular snacks are now available all year round.  They’re the perfect addition to the Big Night In and for sharing with familly and friends, while the variety of crunchy shapes and flavours guarantees something to appeal to everyone!” comments Jon Roberts, Cofresh brand manager. “Sweet and heat, captured perfectly in our Sweet Chilli Party Mix, is an up and coming flavour trend and is a perfect mash-up that combines both heat and depth of flavour.”

The new Party Mixes have been developed as part of Cofresh’s extensive NPD programme and will be supported by high profile PR, advertising and social media campaigns, as well as in-store promotional activity such as multibuys and WIGIGs to help drive shoppers to the fixture.

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