Fears of a second national lockdown have sent toilet roll sales spiralling once more according to the manufacturer that supplies Britain’s Big 4 supermarkets. WEPA Group, which produces own-brand toilet paper and kitchen towel products across the UK market, reported a 23 per cent surge in sales over the past week. It added, however, lessons
READ MOREConsumed by stress? Pepsico has the answer in the form of a new soft drink that’s supposed to help you sleep. The company’s own employees came up with an idea, as part of an internal competition launched last year by CEO Ramon Laguarta, for a beverage to help consumers de-stress and relax before bed. Little
READ MOREIt started out as a well-intentioned campaign to connect with London’s commuters. However, a week on, Reckitt Benckiser is still batting off accusations that its ‘back to work’ ad has caused lasting damage to its flagship Dettol brand. Dettol teamed up with Transport for London to provide free hand sanitiser across 270 London Underground stations.
READ MOREMcDonald’s is to launch a reusable cup option for hot beverages through TerraCycle’s circular packaging service Loop. McDonald’s will pilot the campaign at select restaurants in the UK next year and has already invested in several packing initiatives across the world, including the Recup system in Germany and NextGen Cup Challenge in the US. TerraCycle
READ MOREFMCG giant Unilever has vowed to source all of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon. The move is set to transform the sustainability of a range of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos. Like Reckitt Benckiser, Unilever
READ MOREIt’s tuna…but not as we know it.
READ MOREPPMA organisers have announced their flagship show will not be staged this year
READ MOREBrands around the world are falling under the spotlight as consumers call for an end to racial injustice and discrimination.
READ MOREUnilever is to scrap its Anglo-Dutch dual structure and centralise operations with a single London headquarters
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