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Thursday, April 18, 2024

Boxmart create new retail variety pack for craft beers

Bespoke packaging experts at BoxMart have created a distinctive, new retail variety pack for award-winning independent brewer, Thornbridge Brewery.

The novel ‘Discovery’ pack is being trialed in over 400 Tesco stores nationwide, showcasing eight of Thornbridge’s craft beers, enabling consumers to sample a range of the brewers’ offering at home.

BoxMart was tasked with designing a pack which offered strong on-shelf appeal, as Thornbridge looks to expand its in-store presence and capitalise on the growing consumer trend for craft beer.

Simon Webster, CEO at Thornbridge Brewery, said: “We are extremely pleased with the practical, yet premium, pack BoxMart has created for us. They have exceeded the brief with a range of features that add value for both retailer and consumer.”

01543 480163 | www.boxmart.co.uk

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