Bespoke packaging experts at BoxMart have created a distinctive, new retail variety pack for award-winning independent brewer, Thornbridge Brewery.
The novel ‘Discovery’ pack is being trialed in over 400 Tesco stores nationwide, showcasing eight of Thornbridge’s craft beers, enabling consumers to sample a range of the brewers’ offering at home.
BoxMart was tasked with designing a pack which offered strong on-shelf appeal, as Thornbridge looks to expand its in-store presence and capitalise on the growing consumer trend for craft beer.
Simon Webster, CEO at Thornbridge Brewery, said: “We are extremely pleased with the practical, yet premium, pack BoxMart has created for us. They have exceeded the brief with a range of features that add value for both retailer and consumer.”
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