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James Houghton

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James Houghton, Global Experience Design Director – Consumer Healthcare, GSK. As senior global design director for brand experience for Sensodyne and Pronamel, GSK's first $2billion consumer healthcare brand across 120+ markets, James is responsible for creative leadership through design thinking and linking. He works alongside Category Commercial and R&D to deliver award-winning products and innovation and implement holistic and omnichannel brand strategy.

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