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Friday, April 19, 2024


The growth in popularity of advent calendars for the beauty sector is being demonstrated by the huge increase in sales at a rigid box specialist’s group of companies. From just 300 units produced for one customer in 2010, Leicester-based Pollard Boxes and its sister company Clarke Rubicon in Coalville will this year produce in excess of 22,000 units for several different brands.
Key to the success of these calendars has been the creation of high quality and attractive packs that reflect the premium image of the contents and provide effective protection. Designs have evolved over the years from a simple four colour printed rigid box with flat over lid and pre-cut doors, to more ambitious constructions such as two boxes hinged together to achieve a larger open size, and the incorporation of a variety of different sizes and shapes of vacuum forms to match the various bottles, tubes and sachets in each collection. Enhancements have included the introduction of hidden hinge cuts for the doors, hidden magnetic jackets and the use of ribbon ties and specialist papers and finishes, such as all over glitter varnish and gloss lamination, to help create shelf impact and brand differentiation.
0116 275 2666   I   sales@pollardboxes.co.uk   I   www.pollardboxes.co.uk

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