Coca-Cola HBC has set itself a 2020 goal of recovering 40% of its total packaging of marketed goods for recycling, and using at least 40% of its total energy for renewable and clean energy sources.
The drinks giant has set itself the impressive sustainability targets with a view to growing its business “responsibly, profitably and sustainably”.
Other targets include sourcing 20% of the total PET used from recycled PET and/or PET from renewable material, reducing the amount of primary packaging by 25% per litre of beverage produced, certifying more than 95% of key agricultural ingredients against the Coca-Cola system’s Sustainable Agricultural Guiding Principles, investing 2% of its annual pre-tax profit in communities and doubling the number of employees taking part in volunteering initiatives during work time to 10%
The seven new targets build on the initial 2020 commitments announced last year to reduce water and direct carbon emission intensity of the company by 30% and 50% respectively.
In the past 24 months, Coca-Cola HBC reduced its water usage by 2.1 billion litres, equivalent to a glass of water to everyone on Earth. In the last five years, the global carbon footprint of its products was reduced by 1.07 million tonnes as a result of investing in energy efficient and low-carbon technologies. This is comparable to the total annual greenhouse gas emissions of over 200,000 passenger cars.
In 2015, the company invested €8.2 million – 2.3 % of its pre-tax profit – to support community wellbeing, environmental, water stewardship and youth development, partnering with more than 230 NGOs.
Chief Executive Officer of Coca-Cola HBC, Dimitris Lois, said: “The ambitious targets we announce today reflect our commitment to inspire a better future for our people and the communities we serve. These are part of our overall strategy that established Coca-Cola HBC as a leader in sustainability among beverage companies.”
Every day, the company’s products are consumed in 28 countries. Sales of its juice products grew by 8% in 2015. Low and no calorie sparkling soft drinks account for 7% of total sales, growing at a high rate, contributing 25% of additional volume sold in 2015.