Come Round recently selected 200 influencers to host a Galvanina Taste of Italy party, reinforcing the brand’s heritage with recipe cards, posters and flags as well as the full Galvanina drinks range. Come Round puts brands in the hands of influential consumers who volunteer to host brand inspired events in their homes. Hosts and guests share their experience on social media, extending reach from offline to online. The Taste of Italy events were attended by 2,050 people, who shared 1,000 social media posts using #galvanina, with a total of 2.2 million social media impressions. An estimated 20,000 people were engaged offline via traditional word of mouth and 82% of guests would now recommend Galvanina to a friend.