Spoon Cereals has spruced up its packaging with a new look to represent its healthy, tasty, exciting values. Spoon create a selection of muesli and granola cereals that are low in sugar and high in fibre. As well as the rebrand, it has also launched an online shop, making it easier for customers to have the products delivered straight to the door. The bright packaging gives off a fun vibe and has tips on how to ‘build your bowl’ to make it your own. The company has even created a range of recipe cards encouraging consumers to use the cereal in more adventurous ways.