Soup of the month warms up chilly consumers

Soup of the month warms up chilly consumers

Leading fresh soup brand New Covent Garden is warming up the nation with its latest Soup of the Month.

‘Bean & Bacon Warmer’ is a ‘gorgeously warming’ soup comprising tomatoes, carrots and bacon with kidney, pinto, blackeye, flageolet and haricot beans.

The soup is the latest recipe to have been created via New Covent Garden’s social media campaign, whereby soup fans are invited to submit recipes based on a specific theme. Consumer, Lynne Crowther created this month’s selected soup, based on a theme of ‘Winter Warmers’.

“November is the ideal time to stock up on warming meal options,” says Nigel Parrott, Hain Daniels’ Group Marketing Director. “As the nights draw in, consumers are looking for ‘comfort food’ that’s satisfying and simple to prepare, and soup is the ideal solution.

“Lynne’s hearty, smokey soup will have great appeal for chilly consumers this November; Its inviting packaging, complete with images of gloves, hat and wellies to represent the season, will have great stand-out on shelf and drive consumers to the soup fixture.”

‘Bean & Bacon Warmer’ is available in outers of six, with an RRP of £2.20.

For more information call 0113 248 0606 or www.newcoventgardensoup.com.

Holly Aston
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