Scent of success at Parfums Christian Dior

Scent of success at Parfums Christian Dior

At its international distribution centre, Parfums Christian Dior is operating an omnichannel logistics solution from KNAPP.

Part of the LVMH Group – which owns a wealth of luxury brands including Moët & Chandon, Louis Vuitton and Bvlgari – Parfums Christian Dior serves customers around the world from its DC in Saint-Jean-de-Braye, near Orléans, some 100 km south of Paris. The facility also dispatches orders for the company’s cosmetics brands, Benefit Cosmetics and Make Up For Ever.

A combination of KNAPP’s OSR ShuttleTM system and robot technology ensures that both orders for retail stores and e-commerce orders for individual customers are fulfilled efficiently and economically.
Incoming pallet loads from production are depalletised by one of 9 robots, with the goods being conveyed into the OSR ShuttleTM for storage. The OSR system has 38,200 locations and stores 90% of the article range, with some cases being opened before storage to facilitate single-item picking. The OSR also provides temporary storage and sequences the orders prior to outbound delivery. When full cases are required for B2B orders, they are retrieved from the OSR and then labelled and palletised as mixed loads by the robots. The robotic systems feature image recognition technology and KNAPP’s KiSoft Pack Master software, which enables the formation of optimized pallet loads from cartons of varying dimensions.


For B2C orders, the OSR retrieves an open case and transfers it to one of 8 goods-to-person order picking stations that feature integrated weight checking. The OSR ensures an even distribution of the workload between the ergonomically designed ‘Pick-it-Easy’ workstations.
KNAPP’s integrated software solution, KiSoft, provides Parfums Christian Dior with a complete overview and access to the entire article range. The KNAPP solution was implemented into the existing building during ongoing operations, without ever compromising customer orders.

For more information visit: www.knapp.com

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