Amongst a sea of brick like bottles, this innovative and elegant chilled juice bottle for Heinz’s Golden Circle brand, with its ergonomic consumer-facing handle, stands proud and begs to be plucked from the shelf. This innovation is a first for Australia and this category globally. The elegant streamlined design disrupts the consumer visually against on shelf competition, featuring a sculptured central handle for easier “anti-glug” pouring, handling and in fridge storage. Outerspace Design’s dedicated structural packaging division is an international award winning industrial design team servicing leading FMCG brand owners, packaging manufactures and branding agencies in a global market. Our expertise is in delivering engaging, yet brand relevant, commercial packaging design solutions that are driven by consumer’s functional needs and emotional desires.
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