Organic category remains resilient

Organic category remains resilient

UK organic vegetable grower, Produce World, sees a positive future for the category, despite the recession.

 

This month has been named ‘Organic September’ by the Soil Association, and according to Produce World there is plenty to look forward to for the UK organic market.

Andrew Burgess, Director of Agriculture at Produce World, says: “As the largest grower of organic vegetables in the UK, we are continuing see good results from our key customers. There is evidence that the demand for organics has withstood the initial impact of the recession and consumers have remained loyal.”

Produce World reports that its customers are all out-performing the market and the company continues to see growth. In fact, for its customers, roots and brassics have both grown in the last 12 months. Purchase frequency of organic carrots has increased 4.6 per cent as consumers buy more often, while both Sainsbury’s (up +3.8 per cent) and Waitrose (up 12.4 per cent) have had strong value growth from carrots.

Research recently conducted with the Organic Trade Board showed that consumers are still very much engaged with the benefits of organics. Consumers believe the main benefits of organic food and farming include: no GM ingredients or pesticides/chemicals are used in production (57 per cent), better for you/healthier (32 per cent) and better for nature/the environment (17 per cent).

Produce World started growing organic vegetables in 1996 and in 1999 founded RB Organic, now known as Produce World RBO. Based in Yaxley, Peterborough, Produce World RBO is a dedicated grower and supplier of organic vegetables. 

While many companies simply add organics alongside their conventional offering, by acquiring RB Organic, Produce World was able to create a company that was totally focused on this sector.

 

Holly Aston
ADMINISTRATOR
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