FMCG marketer Noel Clarke has joined Unilever UK and Ireland as its new Brand Building Director – Ice Cream following the former director Pete Harbour’s move stateside to Unilever USA.
Noel is responsible for the marketing of Unilever’s out-of-home and in-home ice cream brands including Ben & Jerry’s, Magnum and Walls’ (UK) and HB (Ireland), including popular children’s ice cream products such as Calippo and the new Haribo Push Up.
Unilever is the largest manufacturer in both the £832m UK ice cream market and in Ireland and this year saw significant innovation in the form of Magnum and Carte D’Or pint tubs, Ben & Jerry’s Core Concoctions and Magnum Infinity.
Having joined Unilever from Britivic UK where he was Head of Marketing for carbonated drinks brands including Pepsi, 7Up and Tango for two and a half years, before which he led the marketing on Fruitshoot, Irish-born Noel’s marketing expertise is FMCG through and through: after graduating from Trinity College, Dublin with a degree in Economics and then completing a MBS in Marketing at Dublin City University, Noel has spent his whole career in the industry, including stints at Fosters in Australia as well as Nestlé and Weetabix in the UK.
On beginning the role, Noel said, “I am really excited about the opportunity of working on the Unilever ice cream portfolio; it’s a very dynamic category with tremendous potential to accelerate the growth in the UK and Ireland. When you add to that Unilever’s stable of world famous ice cream brands, it makes it a dream role for any marketer.”
Noel will report to Unilever UK & Ireland’s new VP Branding Building – Foods and Ice Cream, Jon Goldstone.