Kellogg’s gives green light to cereal packaging labels

Kellogg’s gives green light to cereal packaging labels

Traffic light labels will finally appear on Kellogg’s cereal packaging in the coming weeks after customers argued the colour-coded scheme helped them eat healthier. Coco Pops, Crunchy Nut Corn Flakes, Rice Krispies, Frosties and Special K will be the first brands to feature the labels with all Kellogg’s cereal brands to follow suit by early next year. Traffic light labelling was officially adopted by the UK Government
in 2013, and food companies and retailers have been asked to voluntarily use the system since then. The labels indicate whether levels of sugar, salt and fat are low, medium or high through the use of red, amber and green traffic light colours. The cereal giant had previously faced criticism from customers and consumer group Which? for failing to adopt the system. Kellogg’s UK Managing Director Oli Morton said the move had followed a survey of 2,000 Britons which asked about attitudes towards labelling. Mr Morton said: “Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We’ve listened and now we’re acting.”

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