ASDA reaffirms its commitment to ethnic food sector

ASDA reaffirms its commitment to ethnic food sector

High street retail giant ASDA has today renewed its three- year relationship with the World Food Awards and confirmed its support and sponsorship for the Best New Product of the Year category at this year’s event.

The event, which showcases and celebrates the very best of ethnic food products and brands, will take place at the Lancaster London Hotel on Friday 2nd November.

The Awards, now in their fourth year have been created by the World Foods Association to recognise the incredible growth within this sector and the diversity of cultures and communities that the industry is inspired by.

The Awards are open exclusively to companies specialising, promoting or stocking products from the following communities: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean.

Holly Aston