Denny Bros has been working in partnership with Leicestershire-based Hive – leaders in unique code marketing – on a promotion for the Saucy Fish Co that encourages consumers to try a new fresh fish idea for free.
Hive chose Fix-a-Form as the promotional mechanic for delivering the Try me Free! Claim £5 Back offer running on packs of fresh tuna with sweet soy and chilli sauce.
The 50mm, 4-page leaflet label includes a unique random code which allows purchasers to claim 500 points to go towards one of three treats: £5 and free cinema tickets, the chance to win an iPad and £100 itunes or £5 paid directly back into the customer’s bank account.
Over 24,000 Fix-a-Forms were printed for the promo which has captured the interest of shoppers looking to trial purchase the fabulous fish and sauce combinations.