A fresh approach with Denny Bros

A fresh approach with Denny Bros

Denny Bros has been working in partnership with Leicestershire-based Hive – leaders in unique code marketing – on a promotion for the Saucy Fish Co that encourages consumers to try a new fresh fish idea for free.

Hive chose Fix-a-Form as the promotional mechanic for delivering the Try me Free! Claim £5 Back offer running on packs of fresh tuna with sweet soy and chilli sauce.

The 50mm, 4-page leaflet label includes a unique random code which allows purchasers to claim 500 points to go towards one of three treats: £5 and free cinema tickets, the chance to win an iPad and £100 itunes or £5 paid directly back into the customer’s bank account.

Over 24,000 Fix-a-Forms were printed for the promo which has captured the interest of shoppers looking to trial purchase the fabulous fish and sauce combinations.

For more information call 01284 701381, email marketing@dennybros.com or visit www.dennybros.com.

Holly Aston